SIPLACE team considers Productronica 2011 to be a success
21 November 2011
For the SIPLACE team, the recently concluded Productronica was a great success.
In the ‘SIPLACE Challenge Arena’, the team presented solutions for challenges from customers and show visitors. At the centre of attention were SIPLACE’s latest placement equipment platforms as well as LED brightness class management with SIPLACE LED Pairing, the mobile and highly flexible SIPLACE Glue Feeder, SIPLACE Smart Pin Support, and flexible set-up concepts.
Many Productronica visitors also accepted SIPLACE’s invitation to learn more about current and future SIPLACE solutions at a special show hosted at the company’s Munich headquarters complex.
“Even before the trade show, we experienced not a reversal in the market after the catch-up years of 2010 and 2011, but a general stabilisation in the industry, albeit at a high level. The large numbers of visitors and the great interest in the SIPLACE booth and at the SIPLACE In-House Show confirmed this trend. After our acquisition by the ASMPT Group, we were able to increase our market shares in all of the world’s regions. One large reason for this success is the highly flexible SIPLACE SX placement platform, whose capacity-on-demand capabilities have made it a huge success. The large number of purchase contracts we were able to sign during the Productronica provide ample proof for this,” said SIPLACE CEO, Günter Lauber.
After moving from Siemens to the ASMPT Group in early 2011, this Productronica was the SIPLACE team’s first under its new banner as ASM Assembly Systems GmbH & Co. KG. The company’s show programme was challenges and solutions-oriented. In the SIPLACE Challenge Arena customers in video-interviews and show visitors alike presented concrete challenges from their own production environment to the SIPLACE team and challenged them to come up with a solution live and on the spot.
To meet these challenges in the areas of new product introduction (NPI), set-up changeover and production run, the SIPLACE team used an SMT line with highly flexible SIPLACE SX machines, modern SIPLACE heads and software options like SIPLACE Pro, SIPLACE Set-up Center and SIPLACE Smart GUI. New products unveiled at this year’s Productronica like SIPLACE LED Pairing for LED brightness class management or the mobile SIPLACE Glue Feeder, which replaces and entire glue station, were also demonstrated. The team presented innovative non-stop product changeover concepts like SIPLACE Random Set-up and constant or split feeder tables. The concept of mastering everyday challenges live on the show floor was well received and attracted large numbers of visitors. During many of the competitions, every seat in the SIPLACE Challenge Arena was filled.
“The challenges enabled us to show how placement platforms, hardware components, software and services can be combined to provide the best available solutions for customers’ specific needs. Such ‘live’ demonstrations are not entirely risk-free, but they enabled us to show the reliability, flexibility and superior efficiency of our solutions more effectively than conventional trade show presentations. Even long-term customers were surprised to see what is possible with our new solutions,” added Lauber.
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