Caroline goes application specific.
24 February 2008
Inbox clutter - a bane of modern life. If you are reading this then I assume that you are one of the ever-growing band of readers who have identified some value in EMTWorldWide’s weekly offering, but even I have to acknowledge that on certain days, reading this newsletters will not be top of the must-do list. So why should I welcome further competition for your attention?
Well if it was direct competition then maybe I would not feel so charitable, but the new web site and newsletter I am referring to does not have the same focus on the manufacturing community as we do, but instead embraces the broader electronics industry. Electronics Product Design (EPD) is an online spin-off from the UK-based monthly magazine for electronics designers of the same name, and if you would like to take a visit the URL is www.EPDontheNET.net.
The most striking aspect of the site is that it breaks the industry down into nine application areas (Broadcast, Medical, Communications, Consumer, Security, Computing, Mil/Aero, Automotive and Industrial) and these become the main entry point for site visitors. This makes complete sense as designers are obviously governed by what their product is going to be used for, so to cover topics through case studies from these industry sectors, rather than through a more conventional ‘products and white papers’ approach is both refreshing and innovative. The website and newsletter are now only a couple of weeks old, but editor Caroline Hayes (who pens a weekly column called ‘Caroline’s World’), commented: “Already we are getting positive feedback from readers who appreciate the idea of having an area of a web site that is dedicated to both the electronics industry and their own market sector within it – in essence everything they do.”
But it set me wondering to what extent the same logic applies to us on the manufacturing side – so I am asking you to help me out. In your opinion, are you an electronics manufacturer - and is that your sole area of interest? Or does your end market have significant interest to you and bearing on how you conduct your business? I have reset our online poll on our homepage so you can answer in the least time-consuming fashion. Your input is always appreciated.
Incidentally, thank you for all those who contributed to our last poll. The question was about which technologies are likely to emerge as market drivers over the next few years. It is no surprise that nanotechnology came top of the list (with 53%), but I was slightly surprised that organic electronics (25%) beat optoelectronics (18%) into third place. Possibly this is because so many of the benefits and characteristics of optoelectronics are understood, while the potential of organic electronics is still something of a mystery. There is no doubt that these technologies are creating great interest though, and this will be suitably recognised in our future coverage of them.
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